Collaborated on the branding for Babba, a diaper brand focused on providing soft, high-quality products for families from different backgrounds and communities around the world. The project centered around building a visual identity that feels approachable, comforting, and trustworthy, while still maintaining a clean and cheerful personality.
 

The direction explored playful yet minimal design elements to create a brand experience that feels warm, caring, and easy to connect with for modern parents. From typography to color exploration, the overall identity was crafted to communicate comfort, reliability, and everyday care — helping position Babba as a friendly and dependable brand within the childcare space.